88. Tusker – My Beer, My Country

Tusker Lager, which has a sound international market,
is the highest selling beer in East Africa.

For Kenya, Tusker is more than just a beer; it is a symbol of national pride.

What makes it stand out from the rest is the fact that its brewing ingredients are 100% Kenyan.

Tusker is truly home-made. The barley is grown in Kenya’s Rift Valley region. The spring water is from the Aberdare Mountains. The yeast is local as well.

Source: East African Arig-News

Kenya Breweries Ltd was founded by Charles and George Hurst in 1922. Originally, the beer was produced in small copper vessels heated by firewood. Bottling was done by hand.

The first 10 cases of beer were delivered by an ox-drawn cart to Nairobi’s Stanley Hotel (currently called the Sarova Stanley) in 1923. That same year, George was killed by an elephant in a hunting accident. In a slightly twisted tribute to his brother, Charles named the first beer brewed “Tusker”.

The company’s early slogan was
“Baada ya Kazi burudika
na Tusker”
(After work, relax with a bottle of Tusker).  

Today’s more commonly used slogan is
Bia yangu, Nchi yangu” which means
“My beer, My country.”

At present, the brand commands over 30% of the country’s total beer market.

You many want to asked to have it served  baridi—cold.
If you don’t ask, it will arrive warm.